Sustainable CT supports municipalities in achieving a vision of thriving communities across their state. The statewide initiative created by towns, for towns, provides a roadmap, resources, and certification program to help communities become more efficient, healthy, safe, resilient, and livable. With shared vision, practical tools, and collaborative spirit, they are building a thriving Connecticut for all residents, today and tomorrow – together.

The Sustainable CT Logo Story

Local Actions. Statewide Impact.The logo designed for Sustainable CT is a symbolic representation of the all of the goals, values and aspirations of this new program created to support a vision of thriving communities in Connecticut. Here’s how:

– The visual story of this logo reinforces the tagline, depicting “Local Action” making a “Statewide Impact” through the use of the state shape dotted with local communities represented in different colors and sizes.

– The priority value of “multi-solving” is depicted through ripple effects from those municipalities across the state. Some ripples are closer to home, some reach far and wide. Some ripples overlap and connect municipalities to each other and some even build a nodal network. These all represent the different types of sustainability work that happens locally, but can be shared across municipalities and statewide.

– To be mindful of equity through the state, this design depicts different size dots in a variety of locations – avoiding larger dots in main cities, especially Hartford, as to no convey Sustainable CT as a Statehouse-focused initiative.

– The color palette is varied to confirm the idea that sustainability is more than being “green.” Blue is an especially important color in Connecticut, so that is used for the field of the state. The second most dominant color is green to cover an array of sustainability elements that do relate to environment, food or other natural fields. A complementary color palette including yellow and purple – as well as variations on blue & green – round out the full effect to provide for a other areas such as health, energy, arts, education, and more.

– Based on community stakeholder testing in 5 communities and among a dedicated steering committee and sub-committee focused on Identity, this logo fits the following:

  • Simple, contemporary feel resonated well
  • People really understood and liked the “ripple effect” imagery

The Sustainable CT Identity Timeline

  • Namestorming

    “Namestorm” of potential names for the initiative provided to steering committee


    Sustainable CT chosen as name

  • Identity Testing

    Identity Concepts developed and provided to steering committee, including overall Message and 7 visual ideas for logo


    Name, Logos and Slogans tested at 5 community stakeholder sessions. Surveys collected and analyzed

  • The Choice

    Logo narrowed to 2 most popular visual designs


    Ripple effect version with 5 variations was explored and reviewed by sub-committee


    One version was chosen by sub-committee and confirmed by full steering committee


    5 Drafts tweaked the logo to its final form