Eat Play Live Better

September 4, 2011

Eat. Play. Live…Better

Partners for Health Foundation promotes health in 15 towns in northern New Jersey. To help “make the healthier choice the easy choice,” they launched an initiative to bring together organizations under one umbrella “Eat.Play.Live…Better” – and they started it in their own hometown of Montclair, NJ!

For nearly a year, we worked together to create the Identity for the initiative. Community inclusion is a very important value for Partners for Health, so we spent a lot of time working with local leaders and active participants to craft a presence that could be embraced at all levels. As the initiative fully launches in the fall of 2011, we are excited to see Montclair neighborhoods and organizations working together to make Montclair a healthier community!

October 1, 2011

The Launch

It’s important to connect “giveaways” with the goals and values of any initiative. For Eat.Play.Live…Better, water bottles were a great fit. They can be used by people engaging in the local walking clubs, bike rides and community gardening!

November 1, 2011


A full-blown awareness and behavior-change initiative takes a lot of work, lots of people and LOT of exposure. From a website to ads to t-shirts on volunteers, it all adds up for a strong presence that helps people remember and engage!